ESSENTIAL AMENITIES DOES IT ALL...

• High Impact Design
• Custom Formulations and Programs
• Co-Branding
• Quality Control
• Value-Added Services

High Impact Design

Key considerations in our approach to an ever-changing marketplace include the professional capabilities of our in-house design staff and the established strength and growth potential of our brands.

Our proven ability to design – and assist customers in designing – customized packaging is a key element in our marketing-driven approach to this service offering.

The design of amenity programs takes into account five essential elements:

• Packaging components (size, shape, and type of container)
• Graphics (packaging colors and logos,)
• Brand identity (use of national or generic brands)
• Product mix (which amenity items to present) and
• Presentation method (tray, placemat, wicker basket or decorative tin.)

At Essential Amenities, we deploy the skills of professional designers to assist in creating packages, selecting colors and material specifications, and applying graphic designs that accent lodging décor.

Private Label: Custom Formulations and Programs

Customized amenity programs consist of one or more items packaged and presented in uniquely designed bottles, boxes, labels, and wrappers. Customized packaging, unique to a specific amenity program, displays the corporate name or logo of the lodging establishment for which the program is designed as well as the brand name of the sponsoring client. All products are the client-approved formulas. In general, these programs involve elaborate, high impact, and carefully researched design elements in an attempt to accent the guest room décor and the marketing image of the property.

In fact, at Essential Amenities, we have the capabilities to produce products in any volume – from a one- to a four-ounce hotel amenity size. And, through our significant retail business, Private Label enterprises can feature your uniquely packaged amenity products both within hotel gift shops as well as through our associated Hotels at Home, online catalog program.

As your preferred guests would expect, all Essential Amenities products, such as the richly scented soaps that form an integral part of our Private Label program, are vegetable based and all-natural: they are not animal-tested nor do they contain synthetic colorings. The same highest-quality formulas that are used in our most sought-after brands are used exclusively in our Private Label programs.

Co-Branding: Tap in to the Power of Two

Because of our focus on brand management, Essential Amenities support all efforts at co-branding, the process by which we include both the name of the sponsoring hotel property as well as that of the manufacturer of the amenity product being offered. Through Private Label co-branding, hotels get the benefit of both their own label and the retail brand on the customized packaging. This gives our accounts the best of both worlds, by having their name on the package and the assurance of value and sustained quality by brands such as ECRU New York, Poggesi, and others.

Quality Control

Essential Amenities is committed to the highest standards of quality control in all aspects of its operations to generate and ensure customer confidence and to maintain our competitive position in the marketplace. To that end, we carry and market only products that have a reputation for quality and that meet the highest quality standards – the clients and ours.

Essential Amenities formulates its own brand of liquid products under Federal Drug Administration approval from our high-tech facility in Peosta, Iowa. All batch coding capabilities, quality control procedures and quality assurance programs are carefully monitored and strictly supervised. We require our associated co-packers to adhere to all applicable filling and packaging regulations of the FDA. In addition, Essential Amenities subscribes to state-of-the art quality guidelines that technically go above and beyond regulations applicable to the Company or its co-packers.

Value-Added Services: Five-Star Promotional Materials

Essential Amenities is committed to keeping each client's products and brand at the forefront of consideration and loyalty by their customers.

Our full time, in-house creative team and network of editorial associates enable Essential Amenities to design, produce, and deliver high-impact communications that drive your message – and guests’ response to it – to the bottom line.

These informative, promotional offerings range from Collateral Materials, Point-of-Sale Displays, Brochures/Catalogs, Promotional Items, to Interactive Kiosks, e-Mail campaigns, and Interactive Media programs.

Full spectrum in-house capabilities enable Essential Amenities to combine traditional promotional materials with the interactive experience of the Internet. In doing so, we create exciting interactive communications about your company, your services and products – and your brand.

Whether your marketing challenges demand high-touch, traditional print media or the targetability of e-commerce solutions, Essential Amenities offers a single-source solution to all your customer/guest communications.